Study on the visual appeal of character elements in digital human guides in tourism

Biao Gao; Jinhao Zhou; Shengzhi Sang; Haisheng Hu

doi:10.1117/12.3024834

14 March 2024 Study on the visual appeal of character elements in digital human guides in tourism

Biao Gao, Jinhao Zhou, Shengzhi Sang, Haisheng Hu

Proceedings Volume 13074, Fifth International Conference on Image, Video Processing, and Artificial Intelligence (IVPAI 2023); 130740C (2024) https://doi.org/10.1117/12.3024834
Event: Fifth International Conference on Image, Video Processing and Artificial Intelligence, 2023, Shenzhen, China

Abstract

In this study, we explore the visual appeal of character elements in digital human guides within the tourism industry, utilizing eye-tracking technology to understand how different character elements—such as facial expressions, clothing, and accessories—impact user attention and interaction. Our findings reveal significant differences in visual attraction to various character elements, with the face often holding the most visual interest. These insights not only contribute to the theoretical understanding of visual appeal and user engagement in digital guides but also offer practical design implications for creating more engaging and effective virtual guides in tourism. The study highlights the need for further multidimensional research to fully understand and optimize user experience in digital human interactions.

(2024) Published by SPIE. Downloading of the abstract is permitted for personal use only.

Citation Download Citation

Biao Gao, Jinhao Zhou, Shengzhi Sang, and Haisheng Hu "Study on the visual appeal of character elements in digital human guides in tourism", Proc. SPIE 13074, Fifth International Conference on Image, Video Processing, and Artificial Intelligence (IVPAI 2023), 130740C (14 March 2024); https://doi.org/10.1117/12.3024834

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