Research on precision marketing strategies of e-commerce under big data environment

Wenyang Lu

doi:10.1117/12.2624596

19 December 2021 Research on precision marketing strategies of e-commerce under big data environment

Wenyang Lu

Proceedings Volume 12128, Second International Conference on Industrial IoT, Big Data, and Supply Chain; 121280X (2021) https://doi.org/10.1117/12.2624596
Event: 2nd International Conference on Industrial IoT, Big Data, and Supply Chain, 2021, Macao, China

Abstract

The advent of the data age has brought about a big data environment, where big data will affect people’s daily life, study, and work status.Companies have optimized their e-commerce links through big data. More and more companies need to use the power of big data to integrate e-commerce marketing links into traditional marketing models in their work.This can not only clarify the company's marketing direction, but also reduce the company's marketing costs. However, some companies do not fully understand the relevant content of e-commerce marketing, so their own e-commerce marketing activities have not produced ideal results.

Citation Download Citation

Wenyang Lu "Research on precision marketing strategies of e-commerce under big data environment", Proc. SPIE 12128, Second International Conference on Industrial IoT, Big Data, and Supply Chain, 121280X (19 December 2021); https://doi.org/10.1117/12.2624596

ACCESS THE FULL ARTICLE

INSTITUTIONAL
Select your institution to access the SPIE Digital Library.

SELECT YOUR INSTITUTION

PERSONAL
Sign in with your SPIE account to access your personal subscriptions or to use specific features such as save to my library, sign up for alerts, save searches, etc.

PERSONAL SIGN IN

No SPIE Account? Create one

PURCHASE THIS CONTENT

SUBSCRIBE TO DIGITAL LIBRARY

50 downloads per 1-year subscription

Members: $195

Non-members: $335 ADD TO CART

25 downloads per 1 - year subscription

Members: $145

Non-members: $250 ADD TO CART

PURCHASE SINGLE ARTICLE

Includes PDF, HTML & Video, when available