Text analysis for TikTok comments on World Intangible Cultural Heritage: a case of Chaozhou woodcarving

Bifeng Wang; Miaoyutian Jia; Qian Liu

doi:10.1117/12.2640368

1 August 2022 Text analysis for TikTok comments on World Intangible Cultural Heritage: a case of Chaozhou woodcarving

Bifeng Wang, Miaoyutian Jia, Qian Liu

Proceedings Volume 12257, 4th International Conference on Information Science, Electrical, and Automation Engineering (ISEAE 2022); 122571Z (2022) https://doi.org/10.1117/12.2640368
Event: 4th International Conference on Information Science, Electrical, and Automation Engineering (ISEAE 2022), 2022, Guangzhou, China

Abstract

This paper intends to improve the dissemination of Chinese Chaozhou woodcarving by text mining analysis with users’ comments on TikTok. By LDA topic modeling analysis, we found the main themes users discuss are about: 1. Chaozhou woodcarving skills and aesthetics. 2. Chaozhou local cultural recognition and self-confidence. 3. Inheritance and continuation of Chaozhou woodcarving. Based on the analysis of user discussions on World Intangible Cultural Heritage, with Chaozhou woodcarving as an example, we suggested that in order to improve the dissemination, we need to: highlight the regional characteristics, arouse the hometown feelings and cultural resonance of young people in the Chaozhou area, add more practical elements to the work, and let it develop from art works to practical items.

Citation Download Citation

Bifeng Wang, Miaoyutian Jia, and Qian Liu "Text analysis for TikTok comments on World Intangible Cultural Heritage: a case of Chaozhou woodcarving", Proc. SPIE 12257, 4th International Conference on Information Science, Electrical, and Automation Engineering (ISEAE 2022), 122571Z (1 August 2022); https://doi.org/10.1117/12.2640368

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