Research on factors of marine ranch leisure fisheries development based on multiple orderly logit model

Yuzhuo Yang; Liyuan Sun; Feng Liu; Guohua Yang; Zetian Fu; Qiyu Zhang

doi:10.1117/12.2657229

20 October 2022 Research on factors of marine ranch leisure fisheries development based on multiple orderly logit model

Yuzhuo Yang, Liyuan Sun, Feng Liu, Guohua Yang, Zetian Fu, Qiyu Zhang

Proceedings Volume 12451, 5th International Conference on Computer Information Science and Application Technology (CISAT 2022); 1245103 (2022) https://doi.org/10.1117/12.2657229
Event: 5th International Conference on Computer Information Science and Application Technology (CISAT 2022), 2022, Chongqing, China

Abstract

Based on the survey of 43 Marine ranches and 260 consumers, this paper uses the diversified and orderly Logit model to study the significant factors affecting the development of recreational fishery in Marine ranches. The study found that six factors, including consumer gender, individual economic strength, consumer demand for Marine pasture products, brand construction level of Marine pasture recreational fishery, online channel promotion level of Marine pasture recreational fishery and the impact of COVID-19 epidemic, had a significant impact on the development of Marine pasture recreational fishery. This paper divides tower into product development and brand building, marketing and daily operation three dimensions, suggest operators improve the level of recreational fishery product development and brand building, develop differentiation price, develop online channels, strengthen the whole process communication, innovation under the outbreak of daily operation mode, expand the market share, so as to enhance the competitiveness of Marine pasture recreational fishery.

Citation Download Citation

Yuzhuo Yang, Liyuan Sun, Feng Liu, Guohua Yang, Zetian Fu, and Qiyu Zhang "Research on factors of marine ranch leisure fisheries development based on multiple orderly logit model", Proc. SPIE 12451, 5th International Conference on Computer Information Science and Application Technology (CISAT 2022), 1245103 (20 October 2022); https://doi.org/10.1117/12.2657229

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KEYWORDS

Oceanography

Coastal modeling

Statistical analysis

Data modeling

Analytical research

Ocean optics

Factor analysis

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